Media course launched in Vietnam

The University of Stirling has launched a Masters course in Media Communications Management in Vietnam, which will support the country’s rapidly expanding media sector.

Created by the Department of Film, Media & Journalism, the Ho Chi Minh Masters programme will be run in partnership with Vietnam National University and itsaffiliate,the University of Social Sciences and Humanities (USSH).

Vietnam National University in Ho Chi Minh City is the larger of Vietnam’s two national universities, with five member universities and a number of research and education centres. USSH, one of its member universities, is one of the two largest tertiary institutions in the field of social sciences in Vietnam, with 40,000 domestic and international students and 800 staff.

University of Stirling Principal Professor Christine Hallett was present at the launch event, where she paid tribute to Vietnam’s investment in education:  “Vietnam has the second youngest population in the world anditsinvestment ineducationis among the largest of the ASEAN – Association of Southeast Asian Nations -group of countries. The new MSc in Media Communications Management will provide important support to Vietnam’srapidly expandingmedia industries and demonstrates Stirling’s commitment to deliver high quality education abroad.”

The launch was attended by University of Stirling co-directors of the course, Dr Matthew Hibberd and Dr An Nguyen, both of whom are currently recipients of a Prime Minister’s Education Initiative (PMI2) grant, for delivering postgraduate courses at the University of Economics,Danang, Vietnam.

Speaking of the grant, Dr Hibberd said: “The British Council’s support has been fundamental in allowing us to develop educational initiatives in Vietnam. In-country delivery of postgraduate programmes will become more important in future years, and the Department of Film, Media and Journalism is delighted tobring postgraduate media and communications education to Vietnam.”

For Dr An Nyguyen this was also a return visit to his Alma Mater; he completed his first degree in English and Linguistics at USSH, prior to becoming a journalist and academic.

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